The initial term of the Agreement shall begin on the date that the Customer generates a paid OrderForm to FamilyUpdate announcing the request for activation of the Customer's account (the "Service Commencement Date") and shall continue for the number of months stated in the OrderForm (the "Initial Term"). FamilyUpdates reserves the right to reject any submitted Order for any or no reason prior to written acceptance thereof by FamilyUpdates. Upon expiration of the Initial Term, this Agreement shall automatically renew for successive terms of the same length as the Initial Term ("Renewal Term") unless FamilyUpdates or Customer provides the other with written notice of non-renewal at least ninety (90) days prior to the expiration of the Initial Term or then current Renewal Term, as applicable. The Initial Term and any Renewal Term may be referred to collectively in this Agreement as the "Term."